Strategic Consultant
Your Futures Partner
why?
I will bring a provocative external perspective to your organisation, expertly researched so we can work together to identify the greatest opportunities for future-proofing your business.
Brand strategy
Go from uncertain to certain by finding the right gaps in the market
This is for you
If you feel uncertain because you're worried about the relevance of your business or concept in the future; if you have an idea but need to define your consumer, your market or even the whole idea. If you’re asking: is this what people will want? Is there a market for my idea?... then I can help you.
WHAT is it?
I will help you develop a brand, concept or innovation that has relevance to people in the future: from the next 6 months to 20 years ahead. By looking at future consumer needs and the future of your category, I can help you determine the most ‘future fit’ direction for your business idea from a brand positioning, consumer first angle.
This could include:
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Defining your brand/concept: values, mission and vision
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Market & product positioning: where you could and should sit
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Competitor analysis and mapping – find the gaps in the market
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Identifying and knowing your target consumer better
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Ensuring cultural relevance
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Guidelines for tone of voice and messaging
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Guidelines for aesthetics and visual look and feel
NOTE! This does not include social media or marketing strategy, market sizing or any kind of financial forecasting as these are not my skill sets! But I can connect you with people who are excellent at it.
Contact Jill to discuss your ideas
Sparring Clinic
A sparring partner to future-proof your ideas
This is for you
If you need a futures expert to bounce ideas with on a regular basis and provide a future focused perspective – either over a longer period or for a quick project.
WHAT is it?
Regular sessions of concept sparring using tools to disrupt and provoke alternative thinking on a strategic level - to ensure the relevance of projects and campaigns in the future world.
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1:1 sessions for leaders, entrepreneurs and people with ideas
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Stress-testing your concepts against mega trends and macro drivers
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A collaborative partnership - we will both work hard
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A 'coaching' approach
Two packages:
Pilfer
If you need quick sparring to build future relevance in a short space of time, ideal for sprint work.
Pricing from 6,000kr
Heist
If you need to ensure future relevance through mid to longer term strategic projects.
Pricing from 22,000kr
Workshop Provocateur
Get disrupted to provoke innovation
This is for you
If you feel stuck in a process rut and need someone to challenge your team's routine thinking and push everyone out of their comfort zone.
WHAT is it?
I will participate in your workshop and stimulating future focused idea directions by bringing an alternative, 'outside-in' perspective. I will act as the voice of the future to push boundaries away from the comfortable and familiar and into innovative territories.
Contact Jill to discuss ideas and rates