Our Approach

Identity, self-expression and creativity are our areas of expertise. The lifestyle, brand and service choices that people make change over time due to cultural, social and economic factors. A deep understanding and anticipation of these shifts is what underpins all our work.

Mega Trends & Macro Drivers

The big, long term shifts (society, culture, technology, economy, environment, politics…) impacting how we live and behave. These shifts set the context for everything else.

Brand consultant for a creative future

Generational Futures

Self-expression and creativity across generations: identifying their future needs by understanding their behaviour and attitudes

category Futures

Self-expression and creativity impact a variety of categories: how are they changing and what will consumers expect of them?