Find the gems

Fed up of hearing the same stories, the same facts... and never feeling surprised or excited by research? Let's change that. My creative approach and focus on people investigates how the world is changing, how lifestyles and identities will be different in the future, and what you need to do about it as a brand, if you want to be relevant.

uncover the dynamite

and Get closer to your future...

I use creative approaches and a network of collaborators to carry out rigorous research and fearless exploration into people and the world in the years and decades to come.


This is investigative detective work into the future: exciting conversations to uncover actually new, interesting gems of insight and opportunity by asking the right questions to the right people, in the right places.

Your Dream team

A collective of forward thinkers

Many thieves make the best insight, so I collaborate with brilliant partners who like to think a little differently, when the project calls for more than one ‘thief’ ;) 

I work with highly skilled and experienced researchers and futurists around the world such as Ben Younie in the UK and Ting Zhang in China. Curious, smart researchers who like to challenge the status quo. Our combined expertise is a mega watt power combo that sets consumer insight in the context of future trends and the bigger human picture. 

Tools + techniques

Creative + qualitative

I’m a creative qualitative researcher, both desk and field based. My preference is to be out and about, experiencing places and events and talking to people, living their lives with them. At the moment, this is replicated digitally as much as possible.

I use a combination of qualitative tools and techniques to investigate the future of topics, issues and demographics on a brief by brief basis: 

Horizon Scanning

High quality desk research to understand the movements and shifts taking place that will impact your future business

Human insight

Using qualitative techniques such as ethnography and deep dives to get under the skin of your future audience and 'consumers' (humans)

Expert network

First-hand, up to date views from the people who know the most about topics


Analysing evolving visual codes and design trends to ensure imagery and aesthetics are future-ready