About Jill

For over 19 years, I’ve been researching people and the zeitgeist, making sense of the shifts in our attitudes, needs, values and quirks, and imagining what the future could look, feel and taste like. Working both agency and client-side, I’ve worked around the world with an A-Z of brands big and small (i.e., Nike, Converse, Bolia, L’Oréal, Google, LEGO, Arla, H20), helping them ensure their design and communication is human-centred, culturally relevant and adaptable for the future.

The connections between fashion, health and wellbeing are my purpose and passion, but my experience spans categories including sofas, newspapers, wine, toys, chocolate milk, insurance, shoes, tampons, paint and even painkillers (you name it, I’ve probably worked on it).

I see the world from many perspectives, thanks to a diverse skillset, a lot of hobbies, and time living in Vietnam, Denmark and the UK. I love learning, so I hold a degree in fashion marketing and two Masters degrees: one in design, and one in psychology. I’m a fitness instructor and a fashion stylist, and I co-run a fashion magazine, "Muceum", which aims to reshape our relationships with style, clothing and materials - to encourage healthier and more sustainable experiences of fashion.

Polymath? Hmmm… maybe.

Mad? Quite possibly.

Curious, imaginative, inspiring and fun? Definitely!

I’m British, and I live and work between Denmark and the UK.

Some highlights

I’ve analysed wardrobes in Seoul; uncovered the future of play in Tokyo, re-designed health in Chicago, co-created running shoes in London, redefined the tampon category in New Jersey and shopped for vodka with students in Manchester. I’ve understood awkwardness in Aarhus, unpicked creative entrepreneurial habits in Copenhagen and created theatre-scale immersive future play worlds in Billund.

I’ve presented future trends and scenarios to audiences of over 500, and persuaded entire conference theatres to stand on one leg to experience a creative reset (more than once).

I’ve written about the future of marriage for Gen Z; Boomer dating, the social future of fitness, and the local-first design mindset. I’ve even psychoanalysed ‘animalcore’.

I've trained global technology giants, agencies and entrepreneurs in foresight and trend forecasting skills, and upskilled nearly 1000 fashion students across 3 continents.

And there is still so much to explore! :)