Bespoke Research
Get closer to your consumers' future
Why?
I will make trends and future scenarios specific to you, your consumers and your business needs. I will understand your business needs and show you the real picture of how the world is changing, how it is changing the behaviour of your future consumers, and what it means you need to think about and do differently.
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This is for you
Feel confused about 'the future' and need an expert viewpoint?
Don't have the time, skills or resources to do trend research?
Trend subscriptions not cutting the mustard because they are too generic?
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Sound familiar? Call me ;)
Tools & techniques
Get closer to the future of your category and consumers
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What is it?
I use a combination of the the tools and techniques below to provide a viewpoint ‘to order’, investigating the future of topics, issues and demographics on a brief by brief basis:
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Horizon Scanning
High quality desk research to understand the movements and shifts taking place that will impact your future business
Consumer insight
Using qualitative techniques such as ethnography and deep dives to get under the skin of your future consumers
Expert network
First-hand, up to date views from the people who know the most about topics
Semiotics
Analysing evolving visual codes and design trends to ensure imagery and aesthetics are future-ready